What Types of Information Do We Collect?
The information we gather falls into two categories: (1) information (for example, your name, email address and mailing address) that you voluntarily supply when you register or initiate transactions on the Site, and (2) information gathered on usage patterns and preferences as you navigate through our Site, use our services, or read our email newsletters. In some cases, it is an agent or vendor of ours that collects the information on our behalf. Third-party providers featured on or linked to by our Site may be gathering the same kinds of information.
What Are Cookies and Why Do We Use Them?
What are Cookies?
To help make our Site more responsive to the needs of our visitors, we use a standard feature of browser software, called a “cookie,” to assign each visitor a unique, random numerical identification code that resides on their computer. The cookie doesn’t actually identify the visitor, just the computer that a visitor uses to access our site. Unless you voluntarily identify yourself (through registration, for example), we won’t know who you are, even if we assign a cookie to your computer.
The only personal information a cookie can contain is information you supply. A cookie can’t read unrelated data off your hard drive. Our advertisers and the third parties that provide products or services through our Site may also assign their own cookies to your browser, a process that we don’t control.
What benefits do I receive from cookies?
May I decline to accept a cookie?
You may decline to accept cookies sent by the Site by While visiting the Site, we may ask you to register and/or provide information option on your browser to reject cookies. However, features of the Site that require registration will not be accessible to you. Cookies enable our server to know that you are a registered user, and will eliminate the need for you to log in each time you access our Site.
With Whom Do We Share Your Personal Information?
Our Affiliated Companies
Vendor and Service Providers
We have today, and will in the future have, arrangements with third-party vendors, such as credit card processors, shipping companies and fulfillment services that assist us with the operation of the Site or the services we offer through the Site. Occasionally, we will hire a third party to act on our behalf for projects such as market-research surveys and contest-entry or sweepstakes-entry processing. When you sign up for a service we offer, initiate a transaction, complete a survey or enter a contest or sweepstakes, we may be required to share Personal Information with one or more of our vendors.
To protect your privacy, we do not authorize our vendors to retain, use or disclose your Personal Information for any purpose unrelated to the services that they provide for us or our users. To make our Site more valuable to our visitors, we may offer some services and features in conjunction with other service providers (“Service Providers”). For example, we may offer a car buying service, personalized finance and weather information alerts, sweepstakes offers or other promotions through cooperative arrangements with Service Providers that specialize in operating such services and features.
If you choose to use these optional services or features, we may provide some of your Personal Information to one or more of our Service Providers. We will not do so without telling you in advance, and you can avoid having us make such disclosures by choosing not to use these services or features of the Site. Some of these Service Providers may also collect their own Personal Information in connection with providing the service. Their use of your information will be subject to the terms of their respective privacy policies, which you can find on their websites or obtain by contacting the Service Providers directly. Please refer to “Who is the Party Collecting Your Personal Information?” for additional information.
Much of the information we collect is in the form of aggregated statistics, such as the traffic generated by visits on various pages within our Site, and the habits and preferences of our audience. Such aggregated information does not include any information that would identify you personally. We may use such aggregated information and disclose it to third parties as we see fit.
We reserve the right to release Personal Information about our visitors when release is appropriate to comply with law, to enforce our Terms of Service, or to protect the rights, property or safety of visitors to our Site, the public, our customers, or of Sherlok, Inc. As our business grows, we may buy or sell various assets. In the unlikely event that Sherlok, or the bulk of our assets relating to this Site, is acquired by another company, Personal Information about our visitors would be among the transferred assets.
If you choose to unsubscribe from a specific advertiser’s email program in response to an email message that we deliver, we will share your email address and opt-out instructions with the relevant advertiser to ensure that your email privacy preferences are honored. Similarly, if we ask a third-party company to send email offers for Advantage products and services to its customers, we will share with that company a list of email addresses collected from visitors of our Site who have opted-out of our email program to ensure that their privacy preferences are honored.
How Can You Opt-Out of Sharing Your Personal Information or Receiving Our Promotional Communications?
We respect your privacy and ability to choose whether to share information with us and third parties. You may choose to “opt-out” of sharing Personal Information in several ways. When choosing to use certain features or services on the Site, you can choose whether to share optional Personal Information in connection with the feature or service. If you receive email, phone or mail communications from us that you prefer not to receive, you may opt-out from receiving these communications by modifying the contact options in your registration profile. You may change your contact options at any time by following the process described in “How Can You Update Your Personal or Registration Information,” below.
In addition to opting-out by managing your contact preference options, you may opt-out from receiving e-mail communications from any Site service by sending your request to Customer Service, or by sending postal mail to:
Attn: Opt-Out Request
2651 Bagby Lane
Charlotte, NC 28208
Please note that changing the contact preference options described above will not affect your receipt of any wireless short text communications you may have registered to receive. To unsubscribe from wireless short text communications delivered to your wireless device(s) such as a cell phone, please send your “opt-out” request, including the wireless number or wireless address you wish to remove from our list to Customer Service,or by sending postal mail to:
Attn: Opt-Out Request
2651 Bagby Lane
Charlotte, NC 28208
You may “opt-out” altogether from providing Personal Information to us by not registering on the Site, or registering for any Site sponsored promotion, and thereby not providing Personal Information. You may also choose at a later date to have your name removed from our database by deleting your registration profile. To do so, please follow the process described in “How Can You Update Your Personal or Registration Information.”
Certain portions of the Site and certain services provided on the Site, however, do require registration in order to access or use these areas and services. If you choose not to register or provide certain information, these areas will not be accessible to you.
Who is the Party Collecting Your Personal Information?
The Site may offer message boards, chat rooms or other forums or interactive areas you can use to communicate with other computer users or Site visitors or to submit and post your own content. If you disclose personal information in one of these forums, this information can be viewed, collected, and used by others. Sherlok is not responsible for the use of information you disclose in these forums. We encourage you to consult the forum rules and the Terms of Service regarding the policies and procedures that apply to that portion of the Site.
Our Site may operate as part of a larger group of sites and may carry co-branded pages. In addition, other third-party sites may use the Site’s name, Sherlok’s name, or the name of one of Sherlok’s affiliated companies. Since Sherlok does not control the privacy policies of third parties, you are subject to the privacy policies, if any, of such third parties, and Sherlok shall not be responsible for the use or dissemination of your private information by such parties. Therefore, we encourage you to ask questions and review those parties’ privacy policies before you disclose your Personal Information to others.
How Can You Update Your Personal Information or Registration Information?
You may access all of the Registration Information that we collect from you online and maintain by using the procedure described below.
We use this procedure to better safeguard your Personal Information. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access to your profile or making changes.
You may also at any time choose to change or delete your profile from our database using this procedure. You should know that if you choose to delete your profile, certain areas of our Site may no longer be accessible to you.
If you are not already logged in to the Web site, click on “Log-in” on the main navigation bar. Click on the ‘My Profile’ link. To change personal information click on the ‘Personal Information’ text. Update information and click submit. To delete your profile submit a request to Customer Service.
What Safeguards Do We Put in Place to Protect Your Personal Information?
Sherlok maintains industry-standard safeguards to protect the security, integrity, and privacy of the Personal Information that you provide to us. However, no security system is impenetrable and we cannot guarantee the security of our database. Nor can we guarantee that the information you supply won’t be intercepted while being transmitted to us over the Internet.
What Do You Need to Know About Third-Party Sites and Advertising?
From time to time, we may use third-party advertising companies to serve ads when you visit our Site. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other websites in order to provide advertisements on this Site and other sites about goods and services that may be of interest to you.
Do We Knowingly Collect Personal Information of Children Under 13?
Children should always get permission from their parents before sending any information about themselves (such as their names, email addresses, and phone numbers) over the Internet, to us or to anyone else. We won’t knowingly allow anyone under 13 to register with our Site or to provide any other Personal Information via the Site. If you’re under 13, please do not provide us with any Personal Information about yourself (such as your name, your email address or your phone number).
How Do You Contact Us?
We do not and will not, at any time, request your credit card information, login name, or password, in an unsecured or unsolicited e-mail or telephone communication.
Identity theft and the practice currently known as “phishing” are of great concern to us. Safeguarding information to help protect you from identity theft is our priority. For more information about phishing, you may want to visit the Federal Trade Commission at http://www.ftc.gov/.